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Sponsorship in rugby is an absolute necessity for the persistence of the
sport, especially in the United States, where it inhabits an even lower tier on
the public perception scale than soccer, polo, and figure skating. Despite
the efforts of some to promote the sport in America, it is still a dim glow in
the public eye. There is not much assistance forthcoming from the National
Union either. With all its efforts focused on improving the quality of the
Super League and high-profile teams from big-market cities, and thus improving
the quality of the USA National Team, the National Union has little time for
grass roots promotion of local or even regional clubs and unions. Thus it
falls to those individual clubs and unions to see to their own survival.
What this means is that individual clubs have to go to the streets with tin
cups in hand. But sponsorship is a difficult thing for a rugby club to
obtain. The reputation of the sport, especially in America - where the
image of beer-swilling hooligans romping to a deranged and sociopathic beat
endure despite concerted efforts to expunge that perception once and for all,
keeps some sponsors away. The lack of return on their investment, for even
in international rugby there is very little exposure for sponsors outside of
individual club or union events, keeps others from donating. But rugby
clubs in America run almost solely on the gratuity of sponsors and on the dues
paid by its members. If a club experiences problems recruiting and its
member base dwindles, so too does its chances for survival.
Many clubs organize tournaments to help defray the costs of their annual
expenses, such as union dues, referee fees, banquet organization, and so on, and
many of these tournaments are successful enough to keep a club's head above the
fiscal waters. But sponsor assistance, in the form of money or gifts or
services, is still almost required. Over the years, the Binghamton
Barbarians have seen their membership wane and wax, and have held an annual
tournament since 1990, yet still, every year, the club experiences the same
financial crunch many others feel. Yet the Barbarians endure, primarily
because members always seem to appear when we need them the most, Old Boys and
long-time members continue to display loyalty in all forms to the club, and
because a few consistent sponsors have continued to support the team year in and
year out with money and services for both regular season and tournament.
This page is here to recognize those businesses and individuals that have
provided - and continue to provide - the Binghamton Barbarians with the means
with which to subsist.
We thank the following organizations and individuals for their assistance, in
both money and services, in keeping a 30-year presence in community sports alive
and kicking...
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